Without giving too much away, allow us to entice you with some highlights of our unique approach that starts by participating in a geekIT Solution Workshop.

Cognitive Study

Demographics incorporate commonly obtainable data. We found we needed more intuitive information about users if we were to successfully develop a system for their use.

We study the thought processes and behaviours of users via a cognitive science approach. By gaining this extra insight we can truly develop systems that address both why and how users interact with a brand.

Bridging the Gap

Not only are samples of users invited to the geekIT Solution Workshop, but so to are important stakeholders involved in the technology project.

By enabling IT, marketers, strategists, designers, project managers all into the same discussion at the same table, a more in depth understanding of each of their requirements is achieved.

One Goal, Multiple Briefs

More often than not when a technology development plan is written, the individual stakeholder content is spread thinly.

Our goal in the geekIT Solution Workshop is to emerge with comprehensive plans for each stakeholder. This will allow IT to clearly work towards a common goal, while marketers and brand managers follow their line of action to achieve the same goal.